Little surprise that the the poorest families to a jungle market place that tantalisingly offers processed, ready-made and take away food at the lowest prices. This food is high in salt, sugar and fat - the deadly ingredients that will be the slow killers of so many children of the future.
The massive growth of 24hour TV, with kids programmes available all times, is fed by a monstrous advertising industry marketing this junk. Schools are being required to accept machines dispensing coke, crisps and other rubbish as contractual requirements in their financing agreements.
Major food and drink manufacturers, like Coca Cola, are sponsors of sports like football.
Proposals by media regulator Ofcom to ban advertising junk foods aimed at under 16s